New Delhi: SuperYou, the consumer nutrition brand co-founded by actor Ranveer Singh and Nikunj Biyani, has partnered with Unicommerce to streamline its e-commerce and quick commerce (Q-com) operations by implementing Uniware, Unicommerce’s flagship platform, to manage orders and inventory across Q-com platforms, marketplaces, and its direct-to-consumer (D2C) website.
Through Uniware, SuperYou will manage its multi-channel operations using a single unified dashboard, enabling real-time visibility into orders, inventory, and warehouse workflows.
The platform’s order management and warehouse management systems are expected to help the brand address growing consumer demand for instant and same-day deliveries across multiple sales channels.
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The Uniware platform will also centralise returns management by providing visibility and control over reverse logistics across marketplaces, Q-com platforms, and the brand’s own website.
This is expected to streamline return processing, improve inventory reconciliation, and reduce manual intervention as order volumes grow.
The partnership highlights a broader trend of digital-first, celebrity-backed brands investing in technology-driven infrastructure to improve operational efficiency while scaling their businesses.
Uniware to Power SuperYou’s Multi-Channel Commerce Operations
Mentioning the partnership, Nikunj Biyani, Co-founder of SuperYou, said, “As a digital-first brand, it is important for us to have a reliable operations backbone as we grow across e-commerce and quick commerce channels.
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Unicommerce’s unified dashboard enables us to manage orders, inventory, and fulfillment across marketplaces, our website, and quick commerce platforms and support a consistent customer experience”.
Kapil Makhija, MD & CEO of Unicommerce, added, “We are delighted to partner with SuperYou as the brand continues to build a strong, digital-first presence.
As consumer brands evolve to meet rising expectations for speed and convenience, the way operations are run needs to evolve as well. This partnership reflects a shared focus on building scalable, future-ready commerce operations”.
